Launching in 2022, Luxury Display Co set out to fill a major gap in the Australian market. Dissatisfied with cheap and flimsy storage and display options, Alex and Michael set out to design and manufacture something worthy of their luxury goods.

After dominating the Australian sneaker storage and display market, Alex realised that there was no dedicated offering for handbags, watches and other luxury goods in the local market. Using their network of suppliers, Alex and Michael designed and created Australia's first luxury handbag display.